Realify was built because the tools multi-channel brands needed to run a tight operation didn't exist. So we built them.
You started with one channel and one tool. Then a second marketplace. Then a repricer. Then a PPC manager. Then an inventory sheet. Six months later, eight tools that don't talk to each other. Every marketplace ships its own dashboard. Every function ships its own vendor. Every report ships its own definition of revenue. Your team spends more time reconciling than operating. Realify is what you would have built — if you'd had the time, the engineering team, and the data science capability to do it.
20+ years building the systems others rely on at scale — core services at AWS, and the AI/ML infrastructure powering Prime Video. At Amazon, Shiva operated as a senior leader directing cross-functional teams across product, engineering, operations, and data science, solving problems most companies never encounter.
He co-founded Realify because he kept seeing the same problem: brands drowning in data but starving for execution. Disconnected systems, missed signals, gut-feel decisions. That's a solvable problem — and Realify is solving it. Not dashboards. Not reports. Executable intelligence.
Nothing executes without your approval. Every automation runs within rules you define. High-impact decisions queue for explicit greenlight before execution.
Every autonomous action writes to a single, searchable audit log. Every decision has a reason. One-click rollback on anything the system has ever done.
We connect through authorized OAuth programs only. No scraping, no workarounds, no shared passwords. Your data flows through verified, official channels.
Every decision feeds the system. Cross-channel patterns emerge over time. The longer you run Realify, the sharper your operations get.
We're onboarding new teams on a rolling basis. Most connect within a week.
